Nascence of a Brand-The Body Shop

Nascence of a Brand-The Body Shop

As written in my previous post, today’s article will be about a UK brand you’ve all probably heard of – ” The Body Shop “. You’ll be able to learn a bit more about the establishment of the company and its founder, human rights activist, environmental campaigner, writer, and one hell of a businesswoman – Dame Anita Roddick. So, let’s begin ! 🙂 Who – When – Where – What Where should this story start? Well, let’s back it up a few decades, to 1976 Brighton, England. A young woman found a way to provide for her family, while her …